I am an assistant in public relations and social media coordinator living in the greater Boston area. I currently work for Boston University Public Relations.

My areas of expertise include:

• Community building
• Online conversation facilitation and moderation
• Partnership negotiation and management
• Using social tools to generate brand awareness on the web
• Analyzing and improving user experience on a site
  

My areas of particular interest are:

• The effects of online conversation on purchasing decisions ("the ROI of social media")
  
• Community management as a career and its applicable skill sets
• Cultivating a brand online as an integrated entity with the overall marketing/PR strategy
  
• The implementation of a formalized social media plan for the organization
  
• Social networking within the organization
  

My skills include:

• Proficiency in web metrics and business intelligence tools including Hitbox, DART for Publishers (DoubleClick), Cognos and Google Analytics
• Knowledge of context and etiquette for B2B and B2C messaging on a variety of social platforms (Twitter, LinkedIn, StumbleUpon, Ning, Google Reader, et al.)
• Wordpress platform -- authoring and administration
  
• HTML and CSS
• Microsoft Office Suite